This add shows the different views of australia. The colours shown in the images invites you to experience out contry. The rugged mountain ranges, the cities and the seas.
The words in the top 1/3 of the ad allows you to view the images as what the image is about.
This ad is also very bright in colour. It shows the open ranges and some of the history out there. Once again the heading is in the top third of the image, allowing you to view what is below. It invites you to go and find this place
This advertisment is the opposite to the other two. It has alot of text on it of varying styles sizes and colour, to me it is a bit distracting, to much. The text describes what is here, and gives you the mystery to explore for yourself. The background image is the view of our rugged mountain ranges and sweeping plains, however it can not be seen well. This might invite people to came and see what is there. They have used The Kangaroo and Koala which both represent Australian in their own way. The Sydney Olympic Logo gives people the knowledge that we have held this event.
